Congratulations you’ve chosen your niche, built and organised your website, started writing helpful content and joined affiliate programs that offer products and services that are relevant to your readers
But now comes a question almost every new website owner eventually asks:
How do I actually get people to visit my website?
Welcome to Step 9 of the Affiliate Website Roadmap for Men Over 60 — Get Traffic to Your Website.
Learning how to get traffic to your website can initially feel overwhelming because it sounds like a whole lot of tech work that we don’t understand.
Terms like SEO, Keywords, Google Rankings, Instagram, Facebook, YouTube, TikTok, email marketing and probably another dozen strategies can cause confusion and the “where do I start first” decision.
So, you may feel as though you need to do everything but in reality, you don’t.
We’re going to keep this simple, because your goal isn’t to suddenly attract 100,000 visitors.
Your first goal might be getting 10 people to visit, then 50, then 100 and then you build from there.
What Does Website Traffic Actually Mean?
Website traffic simply means people visiting your website.
Imagine you’ve opened a small shop. You could have the best products in town, but if nobody walks through the door, nobody knows they’re there.
Your website is similar. You could write the most helpful article in your niche, but people need a way of discovering it.
That’s what generating traffic is about and there are several ways people might discover your content.
They could find you through Google. They might see one of your Facebook posts. They could watch an Instagram Reel or TikTok. Perhaps they discover one of your YouTube videos.
Or someone might share your article with a friend. They’re all potential ways to lead people back to your website
How to Get Traffic to Your Website Using Google
One of the most valuable sources of website traffic can be search engines such as Google.
This is where SEO — Search Engine Optimisation — comes in.
Don’t let the name frighten you. At its simplest, SEO is about helping search engines understand what your article is about while creating something genuinely useful for the person searching.
Suppose someone types: “How to learn guitar after 60” into Google.
If you’ve written a genuinely useful article answering that question, Google may eventually decide your article deserves to appear in its search results.
That’s why we’ve been thinking about focus keywords, SEO titles, descriptions, URLs and headings as we’ve built our articles. I use Rank Math on Change at Sixty to help me work through these basic SEO elements before I publish a post. It gives me a checklist and highlights areas I may have overlooked.
Learn more about Rank Math
Like any SEO tool, it can’t guarantee that Google will rank your article, but I find it useful as a guide to make sure, I’ve covered the basics.
But there’s something important to understand. SEO takes time.
Don’t publish an article on Tuesday and become discouraged because you’re not number one on Google by Friday. Keep creating genuinely helpful content. Give search engines time to discover your website. And keep learning
Start With Questions People Are Actually Asking
If you want traffic from search engines, don’t simply write about whatever comes into your head. Find out what people in your niche are searching for.
This is where Google itself can help. Start typing a question into Google’s search box and look at the suggestions it provides and look at the related questions appearing in the search results.
You can also use keyword research tools to discover topics but there’s no need to make this more complicated than necessary when you’re starting.
Think about your audience.
- What are they struggling with?
- What questions are they asking?
- What problems can you help them solve?
Each good question could become another article, and each article creates another doorway into your website
How to Get Traffic to Your Website With Social Media
This is where the strategy, we’ve already been using at Change at Sixty starts making sense.
When I create one useful blog article, I don’t want to simply publish it and hope somebody discovers it. I can turn ideas from that article into content for:
Facebook. Instagram. TikTok. YouTube.
One article can potentially give you several social-media posts, and those posts can lead people back to the original article on your website.
For example, this Step 9 article can become seven short Instagram videos, and those same videos can be used on Facebook.
I can create a TikTok, and I can create a longer YouTube video explaining the subject in more detail.
I’m not creating completely different ideas for every platform; I’m taking one useful idea and repurposing it and this makes content creation much more manageable.
Keep an eye out for a post detailing Change at Sixty’s exact Social Media Strategy for promoting our posts
Don't Try to Be Everywhere at Once
Another lesson I’ve learned is you don’t necessarily need to master every social-media platform.
Trying to create completely different content for Facebook, Instagram, TikTok, Pinterest, LinkedIn and YouTube will quickly become exhausting and will take up a lot of your time when you could be creating useful content.
Choose platforms where your audience is likely to spend time. Learn how those platforms work then build a routine you can realistically maintain.
Consistency matters more than trying to be everywhere for everybody and remember why we’re doing this. Social media is not the destination, your website is.
Whenever it’s appropriate, give someone a reason to leave the social platform and read the full article on your website. Think of the social media post as the trailer for the show and your website as the theatre where they can see the whole performance
Your Content Needs to Earn the Click
There’s another important point when learning how to get traffic to your website.
Simply putting a link on Facebook and saying:
“Here’s my new blog post.” Is not going to do much. You need to give people a reason to click.
First start with a question, then highlight a problem. Next tell a short story. This way you create some curiosity.
Here’s an example
“When I started building my first affiliate website, I assumed publishing an article meant people would somehow find it. I quickly discovered there’s another step…”
Then introduce your article. You’re not tricking someone into clicking, you’re showing them why the article might be useful to them
Internal Links Can Keep Visitors on Your Website
Getting somebody onto your website is only half the job because once they’re there, you can help them discover something else?
That’s where internal links become useful. An internal link simply connects one page or article on your website to another.
For example, someone reading this Step 9 article might not quite understand affiliate programs yet.
I can link them back to: Step 8 — Join Affiliate Programs.
Or perhaps they’re still unsure about creating content. I can point them towards:
Step 7 — Create Helpful Content.
You’re helping your reader continue their journey.
And instead of reading one page and disappearing, they may discover several useful articles and importantly you are keeping them on your website
Don't Forget Your Email List
There’s another kind of traffic that’s particularly valuable and that’s people who have already chosen to hear from you.
Your email list that you may have started to accumulate because you have invited readers to download a free e book or PDF becomes a great source of potential traffic to the rest of your website. When you publish a useful new article, you can email your subscribers and tell them about it.
As an example, if you have already downloaded my Free Affiliate Website Roadmap then you are now on the Change at Sixty email list.
We’ll do a whole post showing you how to create your own Free E Book for your website
With your own email list, you don’t have to wait for Google or a social-media algorithm to show your content, you have created a direct connection with your reader.
Even if your list is small, don’t dismiss it, ten interested subscribers can be more valuable than hundreds of random social-media views.
With your email list you’re building a relationship with your readers, not simply chasing numbers.
To build an email list you’ll need an email marketing platform. One option designed specifically for creators is MailerLite, which lets you collect subscribers and communicate directly with your audience.
Whatever email platform you choose, don’t become obsessed with having a huge list. I’d rather have 50 people who genuinely want to hear from me than 5,000 people who aren’t interested
Measure What's Working
As your website grows, start paying attention to how people find you.
- Which of your articles attract visitors?
- Which social media posts generate clicks?
- Which topics keep people interested?
Tools such as Google Search Console and your website analytics can help you understand this.
But don’t become obsessed with the numbers.
When you’re beginning, seeing that five people visited your website can feel disappointing.
I’d look at it differently. Five real people found something you created.
Now, how you can help five more?
Your analytics are there to help you make better decisions about making your content reach more people, not make you anxious
Website Traffic Doesn't Happen Overnight
This is probably the most important lesson in Step 9.
Building traffic takes time. Your first few articles might receive very few visitors. Your first Instagram Reel might get hardly any views. Your first YouTube video may not have many subscribers watching.
But the important thing is to keep going. Every article you publish becomes another opportunity to be discovered. Every video gives someone another chance to find you. Every useful answer adds another piece to your website and eventually, you’re no longer relying on one article as you have built a library of useful content.
That’s when things become interesting
Step 9 Your Checklist
Before moving to Step 10, make sure you have a simple traffic strategy.
- Choose one or two main social platforms.
- Continue publishing helpful articles regularly.
- Learn the basics of SEO.
- Research questions people are asking in your niche.
- Share each new article across your chosen social platforms.
- Repurpose your articles into short videos.
- Use internal links between related posts.
- Share new articles with your email subscribers.
- Start monitoring which content brings people to your website.
Most importantly keep showing up
Final Thoughts
Learning how to get traffic to your website isn’t about discovering some secret trick.
It’s about giving people multiple opportunities to discover useful content.
Google can become one road. Facebook, Instagram, TikTok and YouTube are others and don’t forget your email list another.
They can all lead back to the same place: Your website.
You don’t need thousands of visitors tomorrow. You need your first visitor. Then your tenth. Then your hundredth. Keep publishing. Keep promoting. Keep learning and keep helping.
Because you’re now nine steps into building something that probably seemed quite daunting when you started.
One article at a time. One visitor at a time. One step at a time
Affiliate Disclosure
At Change at Sixty, transparency is important to us. In compliance with the Federal Trade Commission (FTC) guidelines and Amazon Associates Program requirements, we want you to know that some of the links on this website are affiliate links.
This means that if you click on an affiliate link and make a purchase, we may earn a small commission at no additional cost to you. These commissions help us maintain this site and continue creating valuable content for our readers
