How to Get Started in Affiliate Marketing After 60
If you’re wondering how to get started in affiliate marketing after 60, you’re in the right place. Affiliate marketing has become one of the most accessible and low-risk ways to earn passive income online—and it’s especially appealing for men over 60 who want to stay active, explore new interests, and generate extra income.
Whether you’re retired, semi-retired, or simply looking for a flexible side hustle, affiliate marketing lets you turn your life experience, niche passions, and writing skills into a rewarding online venture.
In this guide from Change at Sixty, we’ll walk you through the essentials of getting started in affiliate marketing after 60—from choosing your niche to building your platform and earning your first commissions
Why Affiliate Marketing can appeal to Men Over 60
You probably have a wealth of experience, a strong work ethic, and a clear sense of what you enjoy. Affiliate marketing can allow you to:
- Monetize your hobbies or passions (e.g. music, golf, travel, fitness, finance, education)
- Work from anywhere in the world with an internet connection
- Scale at your own pace, whether part-time or full-time
What is Affiliate Marketing
Let’s break down exactly how to get started in affiliate marketing after 60, even if you have no prior online experience Affiliate marketing is where you promote products or services and earn a commission for each sale made through your unique referral link. You don’t need to create the product or handle transactions—you just drive traffic to your link and encourage the customer to buy the product.
The Key Players in Affiliate Marketing are:
- The Merchant or Supplier i.e. the company selling the product
- The Affiliate, which is you, the promoter
- The Customer i.e. the buyer who clicks your link and decides to purchase or not
Choosing a Niche When Getting Started in Affiliate Marketing After 60
When learning how to get started in affiliate marketing after 60, choosing the right niche is one of the most important steps. You should choose a niche that you are passionate about, that you could confidently promote to potential buyers and one that reflects your interests and experience.
Choosing a niche that you are passionate about makes it easier for you to produce and promote content via your blog or website. Here are some popular niches for men over 60:
- Health and wellness (e.g., supplements, fitness gear)
- Finance and retirement planning
- Travel and leisure
- Home improvement and DIY
- Technology for seniors
- Golf
You should choose a niche which aligns with your passions and knowledge, but which also has commercial potential.
Second, you’ll need to find Affiliate Marketing Programs which are in your niche
An Affiliate Program is a marketing arrangement in which a business rewards individuals or other businesses (called affiliates) for driving traffic or sales to its products or services through the affiliate’s marketing efforts.
The affiliate (you) can earn a commission, which can be a percentage of the product sale or a fixed amount.
Once you’ve chosen your niche or niches, you’ll need to look for affiliate programs that offer products or services in those niches. A few well-known affiliate programs are available from:
- Amazon Associates – Great for beginners, wide product range
- ShareASale – Offers programs across many niches
- CJ Affiliate (Commission Junction) – High-quality brands
- ClickBank – Digital products, often with high commissions
Each program will have its own unique terms and conditions so make sure you read the fine print before signing up.
You could also search online for companies that have affiliate programs in your chosen niche.
As an example if Golf Tutorials are your niche, look for companies that sell golf supplies that also have an affiliate program.
If a business has an affiliate program you will usually be able to find the program details at the bottom of their website under Affiliate Programs or Partnerships.
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Once you found your niche and a potential product supplier, and you join their affiliate program you will be allocated your own unique affiliate link.
This link ensures you will be paid a commission if a buyer clicks on your link and purchases the product you are promoting
Once you have your link or links, you’ll need a platform to promote and share your affiliate links with your potential customers.
How to Build Your Online Presence for Affiliate Marketing After 60
A Blog or Website is ideal for long form content where you write articles about your niche and then insert your affiliate links recommending or reviewing the products you are promoting.
If you’re new to technology and not sure how to start a blog or website, platforms like WordPress or Wix make it easy to build a blog or website without coding
If you’d like to find out more about setting up your first Affiliate Website then check out Step-by-Step: Setting Up Your First Affiliate Website After 60
If you’re ready to build your affiliate website, Hostinger is a great place to start.
Hostinger offers affordable plans, free domain registration, and excellent uptime—ideal for beginners looking to get online fast.
SiteGround is another excellent hosting platform.
SiteGround is known for its superior customer support and fast website performance, which is helpful if you’re planning to blog regularly or run a content-heavy site.
Or try Bluehost—one of the most recommended web hosts for beginners starting an affiliate blog. It’s easy to use and integrates seamlessly with WordPress.
- Your YouTube Channel
Video promotion is great for product reviews and tutorials on the product you are promoting
- Your Social Media Accounts
Facebook, Instagram, or Pinterest can work well to promote your links
- Your Email newsletter
You can build an email list and share valuable content with your list and include your links.
Content Strategies for Men Getting Started in Affiliate Marketing After 60
Content is the heart of affiliate marketing and a key part of getting started in affiliate marketing after 60 is creating content that speaks to your audience’s needs .
You need to focus on helping your audience solve problems and make informed decisions. Your blog articles could be one or a combination of any of the following
- Product reviews
- How-to guides
- Comparison articles
- Personal stories and recommendations
When you are writing your blogs use a professional tone, but don’t be afraid to inject your own personality and experience.
Your unique perspective is what sets you apart and what will make your readers want to consume more of your content.
Drive Traffic to Your Content
You will need to get people to your blog or website. This is called traffic.
Without traffic, your affiliate links won’t generate income as no one will know they are available to read
Here are some strategies you can use to drive traffic to your content
- Search Engine Optimization (SEO) – Optimize your blog for Google
- Start a Facebook Group Community which focuses on your niche and direct members to your blog
- Email marketing – Send updates and offers to subscribers
- Paid ads – Consider Google Ads or Facebook Ads once you’re confident
We recommend you start with organic methods (non-paid/free) so you can test what works and what doesn’t. As you get better you can always scale up as you learn what works.
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• Track Performance and Optimize
Most affiliate programs will provide you with a personal dashboard which you can use to track how many clicks you get (when someone clicks on your link), conversions (sales you make), and commission you earn.
You can use this data to:
- Identify which of your blogs or posts are performing the best
- Help improve your blogs which aren’t performing very well
- Test different calls-to-action buttons or link placements on your blogs
- Being consistent and experimenting with different strategies is key to long-term success.
Why Getting Started in Affiliate Marketing After 60 Can Be a Fulfilling Journey
As you’ve seen, how to get started in affiliate marketing after 60 is less about speed and more about consistency and purpose. Affiliate marketing isn’t a get-rich-quick scheme—but with patience, consistency, and a willingness to learn, it can grow into a reliable income stream.
For men over 60, it’s more than just a way to earn money online—it’s a chance to turn decades of life experience into value, explore new passions, and stay active in the digital world. Whether you’re sharing insights on golf, fishing, finance, or fitness, your voice matters. People are looking for authenticity, and your unique perspective can make all the difference
Ready to Take the First Step?
Start your affiliate marketing journey today by choosing a niche that excites you and exploring platforms that align with your interests. Subscribe to Change at Sixty for more step-by-step guides, tools, and inspiration tailored for men over 60. Have questions or want to share your progress? Drop a comment below—I’d love to hear from you!
Affiliate Disclosure
At Change at Sixty, transparency is important to us. In compliance with the Federal Trade Commission (FTC) guidelines and Amazon Associates Program requirements, we want you to know that some of the links on this website are affiliate links.
This means that if you click on an affiliate link and make a purchase, we may earn a small commission at no additional cost to you. These commissions help us maintain this site and continue creating valuable content for our readers.
